Why do we do it?
- Cleanse data to ensure the accuracy and reliability of the information
- Compile reliable information that is easier to use and store
- Prevent unwanted access by adhering to strict security procedures
- Quick and efficient way to clean data under predetermined time limits
- Faster outreach to potential customers saves time and money
- Remove outdated data and control unwanted anomalies
What’s the advantage of data cleansing?
- High level operational performance assurance
- Decrease in the cost of data correction
- Cleansed data helps make better business decisions
- Revenue increase through much higher conversion rates